Hello! Welcome. I’m Jackie Johansen.
For me, building a business has been as much as a journey inward as it has been a journey outward.
It’s been a journey to find my edges.
It’s been a journey to face the parts of myself that care deeply what people think, that crumble at the inkling of rejection. It’s been a journey to face the parts of myself that want to tear everything down when I see someone’s perfect Instagram feed, or read their words that are grounded by poetic gravity. It’s been a journey to face the parts of myself that feel raw and scared when I’ve had to take up space and step into visibility.
I’ve had to, through a pounding heart, post my words online, claim my authority and skill, even when I felt like a total imposter. I’ve had to have compassion and patience with my process when what I staked out for myself changed, transformed, and boomeranged back again. I’ve had to hold myself with gentleness when I felt lost, uninspired, and tender. I’ve had to trust that there was a path under my feet, even when I couldn’t see where I was stepping.
This journey of entrepreneurship has been a teacher and a mirror to challenges that have followed me throughout my life.
Entrepreneurship brought these parts of me up for healing. And with that, came to consciousness the medicine that has been with me all along.
Beautiful, messy, transformative words.
Whether it was writing short stories as a child, writing term papers on shamanic rituals or how the archetypes of Ianna, Persephone, and Nut were alive in me–writing has been my anchor.
It guided me when I was in transition– writing for a local newspaper gave me grounding.
Writing also constellated my biggest dreams — sprawled out in loose handwriting on whiteboards, in journals, and on more purple sticky notes (and napkins) than I can count.
Writing oriented and alivened me when traveling foreign countries and integrating new perspectives and experiences.
Writing brought me ahas as I studied with my astrology and yoga teachers and as I became a reiki practitioner.
Writing was how I individuated at work as I became the go-to, “hey, will you look this over” gal.
When building my business, and all the gunk started to come up for healing, it was through clarifying my message, my truth, my voice, and the copy on the page, that I gained solid footing. It’s what turned the needle on my business, it’s what connected me to amazing souls from all over the world, it’s what paid my bills, and it’s what aligned me to a deeper connection to who I truly am.
Writing has been an act of becoming.
So here I am today, paying it forward and copywriting for healers, coaches, and creatives.
- I love helping women find their message and step into the power of their voice.
- I love helping them put language to their personal brand of magic.
- I love helping them step into presence, visibility, and the abundance that flows when their words truly reflect who they are, and how they serve.
- I love, more than anything, helping women stand strong in their voice and their beautiful uniqueness. All by distilling their message to its essence.
And, I get it. I know how tricky, and painful at times, it can be to take all you’ve gone through, all you know, and all you do and put it into words. Even if you consider yourself a writer, writing about yourself, and your business, is a different story. Luckily you don’t have spin your wheels any longer. You know in your bones you’re ready, let us do this together.
I’m here as your ally, as someone who knows the struggle is real, and as someone who’s been called to hone this craft to transform myself, but really, to be of service to you on your journey of becoming.
Huge love and big digital hugs,
Free Guide: Clarify Your Message
In this guide you'll learn what goes into an effective core message, learn how put it into words that are memorable and repeatable, and develop a strategy so it grows your business. You'll also get occasional email updates, blog posts and offerings sent to your inbox. Unsubscribe anytime.