Interested in an audio version of this post? You can check it out here: Write Your Own Copy Audio
Writing our own copy can be super tricky. It’s so easy to get caught in overthinking, in over planning, and in the frustration of things Just. Not. Flowing. In fact, writer’s block can have a field day when we go to write about ourselves. Our resistance and our inner work naturally show up. There’s so much to think about and distill down. It’s hard to know where to even begin.
When this happens, there’s a part of the brain that can give us a hard time for feeling stuck. I’m the one who’s living and breathing this creation, shouldn’t this be easier?
This can feel extra discouraging especially if we consider ourselves writers.
Just know, the reason isn’t that you’re not capable, or a good writer. It’s because you’re human. It has everything to do with the nature of trying to put all of who we are into words–let alone distill those words down to something that’s punchy and converts.
Know Your Audience / Put Your Love Here When Writing Your Own Copy
Copywriting is made out to be more complicated than it is. What it really boils down to is having a natural conversation with your audience, and helping them move through their struggles.
So let’s take the pressure off and get you into the flow with writing your own copy:
Sit with your journal, (take the pressure off of sitting in front of a screen), and have a conversation with your client on the page.
Start by saying, Hey friend, I so feel you. Then riff from there.
Connect with them by seeing them and naming where they are at. Touch on where they are struggling and where they want to be. Let them know you understand it’s hard. Share your common experiences. Let them know they are not alone.
As you’re journaling, naturally talk about the parts of your journey that are similar to theirs. Talk about what you do now to help others just like them. Explore what questions they have about what you do, share your excitement about it, and why the work lights you up.
The intention here isn’t to have a perfectly flushed out piece of copy, but rather to tap into your core message, your client’s pain points, desires, and how you meet them where they are at. You want your work to feel natural. This is a great way to get there.
You then can go through what you wrote down and use pieces for writing your own copy. Let it inspire your about page, or inform some taglines. Use this as your foundation. There will be gold in there.
Asking Yourself the Right Questions:
As your doing this exercise, use it as an opportunity to really feel into the parts of yourself that come alive on the page. If you get tongue-tied (which can happen), ask yourself the following:
- Why do I get most excited to serve my person?
- What legacy do I want to leave?
- How do I want people to feel while working with me?
- What’s my healing story that brought me to do this work?
At the end of the day, writing your own copy is about having a conversation with your readers. Make them feel seen. Name where they are at. Share common experiences. Let them know how you help.
Of course, there are all kinds of copy jargon and strategy out there. This stuff has its place. And you’ll want to add in tweaks and strategy to further refine your work. But do this after this exercise. After you have something on the page. What truly is important is you talk to your people from the heart.
Your message will naturally evolve as you do, know your words are alive and growing with you and your audience. Copywriting can be paralyzing because it’s so easy to get stuck in perfectionism. However, take this as an invitation to have an intentional conversation with your audience. One where they can feel you and feel deeply seen and understood.
When we take the pressure off of ourselves, the words will naturally start flowing.
Trust your heart to lead you. Your authentic conversation with your audience is the heartbeat. Allow it to move you and your work forward.
Now I’d love to hear from you. If you liked this post, would you mind sharing? I’d love to get it out to more people. Also, how has it been for you writing your own copy? Any struggles or wins? I’d love to hear! Let’s connect in the comments.
Speaking of copy strategy and tips, if you’d like to run through your draft and amp it up a notch, check out my free course, Your Magnetic Copy Course. I’ll guide you through one small adjustment each day to make your copy magnetic to new clients. Sign up below.